North America
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Call for Papers, Qualitative360 North America 2016

Qualitative360 will kick-start your 2016 with a firework of fresh ideas, stimulation and inspiration. Our North America edition will be held on April 4&5 in Washington D.C. We invite you to become a part of the Qual360 experience by joining our speaker panel. Submissions are now accepted for a short time only.


Key areas of interest:

Brand Measurement & Value: building strong narratives and measuring brand value

Digital Qual: Exploring the latest tools and technologies that drive Qual forward

Transformation: Finding new approaches to measure, analyse and leverage insights

Ethnography: Understanding consumers, behaviour and responses in a culture sensitive context

Co-Creation and Concept Testing: moving beyond research to develop and test new ideas


Qualitative360 will feature different session formats, from individual case studies (30minutes) to group discussions (45 minutes) and workshops (90minutes). To increase your change of being selected as our speaker in 2016, follow these simple rules:

  • Submit original and new content, based on real case studies and experiences
  • Focus on new methodologies and fresh thinking
  • Provide a unique perspective and thought provoking approaches
  • Bring your client along to co-present if you are submitting a case study

To submit your paper, please complete the submission form Please submit your synopsis latest by December 1st, 2015.


For further information please contact Jens Cornelissen at jens@merlien.org. As this is a single-stream conference, speaker slots are limited. We encourage you to submit your abstracts as soon as possible.


This is what our delegates had to say about  Qualitative360 2015 in Atlanta:
“Fantastic! Great networking opportunities. Loved the pre-conference workshop and conference sessions - invaluable insight into new methods and technologies that quickly reach optimal respondents at a higher level of engagement, yielding richer context. Critical for staying ahead in the rapidly changing world of qualitative research.”
"This event was a success! This was my first Qual 360 conference, and I am very glad that I attended. Each presentation added value to the meeting and provided a unique perspective."
"This was my first qual360 event. New to the client side, I have had little exposure to quantitative research and I thought there was a great mix of all levels of information. As a client it is great to hear from other clients in ways they are inspiring their teams to value research. “

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