Qualitative 360 at a glance:
Tuesday 24th March
Wednesday 25th March
Thursday 26th March
1pm MMRA Pre conference Workshop
8:30 Main Conference Day 1
8:30 Main Conference Day 2
6pm Welcome Reception @ QualStudios
7pm Networking Dinner
8:30 After Party @ Publik Draft House (hosted by The Research Club)
Qualitative 360 is back in North America with a packed agenda featuring top client speakers and qualitative experts, cutting edge discussions and a review of the latest developments in Qualitative Research. Join us in Atlanta from 25-26 March 2015 to explore new methodologies, assess the latest technologies and hear how international clients are utilising qual to drive their business forward.
Qualitative360 has been carefully designed to cater to the needs and challenges of qualitative researchers. Learn from more than 20 presentations, case studies and panel discussions. Plus lots of additional networking and learning in our Pre-Conference Workshop, Networking Dinner, TRC After-Party
and much more!
Learn how PepsiCo is uncovering the hidden aspects of human decision-making processes
Explore how AOL is incorporating MR as part of a larger multimodal qualitative approach
Hear how JPMorgan is establishing qual research as an integral business driver
Understand how Heineken connects with shoppers to drive awareness and engagement
Find out how BP is developing better insights by connecting current and historical data
What makes this event different?
Conference agenda - carefully designed and based on research with client companies & leading agencies
Single stream, highly focused and interactive - an event format structured to maximize learning experience
Highly valuable, pitch-free content - every presentation is vetted by our producers and advisory members
Extensive networking opportunities - aimed at providing you with the best environment to expand your business
Hear what our delegates say about Qualitative 360:
"Qual360 is consolidating the best of both worlds: combining methodological expertise from research companies and insights from global and regional businesses. An intense two day inspirational roller coaster ride"
- Research Director Qualitative, Skim
"A great encounter for research clients to look into the kitchen of their agency's methodology development"
- Market Research Manager, Nissan
"A stimulating event with a really nice collaborative feel, with many interesting thinkers sharing their latest sources of excitement in our industry."
- Qual Research Director, PRS